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At TRVLP, we have a specialised background in B2B marketing and Immersive Reality so it only seems right that we bring our expertise to you. 

With Immersive Reality Marketing, the aim is to bring your audience something completely different and leave them with a new experience which they will never forget.

To capture your audiences’ imagination, we will use every tool at our disposal including:

PC VR – HTC Vive, Oculus Rift, OSVR

Mobile VR – Available for use on the vast majority of modern smartphones

Mobile AR – Overlaying images on your cameras view, on your phone screen

All in one AR – Microsoft HoloLens

All in one VR – COMING SOON

Web VR – A new concept allowing users to run VR apps through their browser onto VR devices including Google Cardboard, Google Daydream, Samsung Gear VR, Oculus Rift, HTC Vive, PSVR

Virtual and Augmented Reality Brands

Immersive reality marketing is having a big impact on content marketing as new mediums have been created to target the chosen demographic, in particular, millennials. TVRLP develop strategies to help businesses engage and develop their target market by creating bespoke hardware and software solutions.

TVRLP can provide Cardboard VR headsets with custom branding to help with your awareness. By placing tangible, branded goods in front of the target market, the job of rebranding will be done for you. Every time the headset is used, the user will be reminded of your company and what you do.

VR and AR both have a lot of capabilities when it comes to showcasing a product or a service. These two technologies allow the user to delve into the intricate details of products which they may not know about, in fun and engaging ways. AR also has the capability of overlaying a product into a chosen environment, for example, seeing what a new piece of furniture looks like in a home.

Bespoke VR experiences have also been seen by the likes of Coca Cola whose Christmas Coke experience, where users got to ride in Santa’s sleigh, helped to engage with the public while pushing the brand image (and showing they are also connected with the people of today).

Mixed Reality (MR) has allowed for the creation of experiences like the Michelle Obama 360-video, which audiences saw a 360 video of her, talking about her successes, while overlaid media fed the audience visuals of her work.

360 videos alone have been responsible for bringing VR to social media, with YouTube and Facebook Video adopting gyroscopic function, which allows viewers to turn around to see a whole 360 video, with or without the need of a headset. 360 cameras are becoming a lot more common and affordable and have now even entered the smartphone market with gadgets like LG 360 Cam and Samsung Gear 360, which allow users to take 360 videos effortlessly. GoPro have also released the Omni mount, which allows multiple GoPro cameras to work in sync to capture high quality footage which can be stitched together to make 360 footage.

360 degree camera

YouTube has now also released live-stream 360 video which can bring the audience to an event from the comfort of their own home. Companies, festivals, conferences and exhibitions have been benefitting from this service by engaging directly with their audience through this new medium. Live feed commenting has also allowed the stream creators to message their audience directly as the event progresses.

The overlap between marketing and entertainment is a big one when it comes to Immersive Reality as at this stage, it’s all about showing its users a new experience and innovative ways to display information. As it is such a new technology, most people have yet to try it, so now is the time to create games and experiences to leave a lasting impression on your audience.

Get in contact with us now to find out how TVRLP can help your company dive into the world of Virtual, Augmented and Mixed Reality.

Contact us now to find out how Immersive Technology marketing can help benefit your company or brand.